Advertising

Live sports audiences, in view while it matters

People come back to a live scoreboard several times a day and stay for the duration of a match. Inventory here is on screen during play — not scrolled past once on the way somewhere else.

Placements 19

Page	Slot	Desktop	Mobile
Live board — above Live	board-live	728×90	320×100
Live board — above Scheduled	board-scheduled	728×90	320×100
Live board — above Finished	board-finished	728×90	320×100
Live board — below last list	board-end	728×90	320×100
Live board	board-rail	300×600	—
Sidebar — below competitions	side-below	300×250	—
Competition	league-mid	728×90	320×100
Competition	league-rail	300×600	—
Standings	table-below	300×250	300×250
Match	match-mid	728×90	320×100
Team	team-mid	728×90	320×100
Competitions — above Live	hub-live	728×90	320×100
Competitions — above Today	hub-today	728×90	320×100
Competitions — above Upcoming	hub-soon	728×90	320×100
Competitions — above Countries	hub-national	728×90	320×100
Competitions — below Countries	hub-end	728×90	320×100
Sidebar (above search)	side-top	300×250	—
Latest events panel	events-top	320×100	320×50
Match window	match-top	320×100	320×50

Formats

728×90

320×100

300×600

300×250

320×50

All standard IAB sizes. Every slot reserves its geometry before a creative loads, so nothing shifts under the reader and viewability does not pay for it.

How we count

Viewable only. A slot is active only while at least half of it is on screen, the tab is in front, and the reader has not gone idle. Break any of those and it stops counting.
Refresh every 30 seconds of viewable time — not of time on the page. Thirty seconds never accrue in a background tab, so nothing refreshes there.
Geometry is reserved before the creative loads. Nothing shifts under the reader, and no slot is ever clipped to fit.